The Lebanese Ministry of Tourism launched a campaign in mid-June to attract Lebanese expats to come to Lebanon during the 2022 summer season. The campaign was dubbed “Ahla Bha Talle,” in reference to a song by late and prominent Lebanese singer Sabah. During the 2021 Christmas season, the ministry launched a similar campaign, “Bi Jnounak Bhebak,” which was inspired by the song of another famous Lebanese singer, Fairuz.
The campaign's posters replaced the billboards of political leaders and parties along the road to Beirut International Airport with images of Lebanese mountains and tourist attractions. In the 1970s, these images were common in the international and Arab media alongside descriptions of Lebanon as the “Switzerland of the East.”
