Online shopping in Turkey took off in 2021
The jump coincides with growth in Turkey’s fintech sector, but e-commerce faces some challenges.
E-commerce grew substantially in Turkey last year, according to a recent report.
The volume of e-commerce, which is short for electronic commerce, increased 79% in Turkey in 2021. E-commerce transactions in total amounted to nearly 18% of trade in Turkey. Approximately 70% of the transactions were performed on cell phone applications. The most popular industries for online shopping were fashion and electronics, the official Anadolu Agency reported April 16.
Turkey's Competition Authority released a lengthy report on the state of e-commerce this month.
Why it matters: The increase in online purchases comes as Turkey’s overall digital economy is growing. Turkey’s financial technology (fintech) sector has expanded exponentially in recent years in terms of investments.
