E-commerce grew substantially in Turkey last year, according to a recent report.
The volume of e-commerce, which is short for electronic commerce, increased 79% in Turkey in 2021. E-commerce transactions in total amounted to nearly 18% of trade in Turkey. Approximately 70% of the transactions were performed on cell phone applications. The most popular industries for online shopping were fashion and electronics, the official Anadolu Agency reported April 16.
