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Netanyahu boosts Israeli cultivated beef with high-profile visit to farm

The visit of Prime Minister Benjamin Netanyahu at Aleph Farms offered the Israeli cultured-meat industry a media boost.

On Dec. 7, Prime Minister Benjamin Netanyahu abandoned his busy political schedule and the ongoing crisis at the Knesset for a somewhat unusual visit. He took a trip to the city of Rehovot for a grand tour of the Aleph Farms plant, which produces cultivated meat. Aleph Farms co-founder and CEO Didier Toubia, the government’s animal rights adviser Tal Gilboa and The Good Food Institute Israel’s managing director Nir Goldstein accompanied Netanyahu. The plant has its own chef resident, Amir Ilan. After touring the facilities, Netanyahu was invited to taste a few dishes of Aleph Farms' cultivated meat, becoming the first head of state around the globe to bite into a steak cultivated outside of a cow. "It’s delicious and guilt-free. I can’t taste the difference," stated the prime minister emotionally.

Indeed, he did not hide his personal interest in the project and its vision. "Meat is a major part of pollution in the world. In order to have a cut of regular meat, one needs a cow and to use so much pasturage with waste, pollution and investment of energy. … Now it will take a little time until this morsel will be profitable and not cost so much, but it will happen," he said.

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