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Mercedes-Benz to breathe new life into Egypt's automotive market

Mercedes-Benz has announced plans to establish a new assembly plant in Egypt after a four-year absence in the country.
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After many discussions with the Egyptian government, major German car producer Mercedes-Benz announced Jan. 18 that it will establish a new assembly plant in Egypt. The resumption of operations follows an almost four-year absence from the Egyptian market.

Bearing in mind the surge in both local and imported car prices in Egypt over the past few years due to the devaluation of the Egyptian pound, there is a heated debate regarding the impact of the move on the local automotive market as well as the reasons behind the Egyptian government's eagerness to bring back Mercedes-Benz.

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