The Sinai Peninsula is not just a front of clashes between the Egyptian army and militant groups. Sinai is also a place with a rich culture and heritage that is reflected in the costumes of its people. The attire of Bedouin women in Sinai now provides a source of income for women, as the modern creations with traditional embroidery styles are popular with tourists.
Amani Ghareeb sensed the threat to the Bedouin culture and heritage when she inherited from her grandparents traditional Sinai attire. In 2010, she founded Fayrouz Association that assists in the establishment of small projects that help Bedouin women in Sinai make a living. Ghareeb launched the Motiva Sinawi project in order to preserve and develop Bedouin clothing.