Saudi Public Investment Fund announces new tourism project in Diriyah
The sovereign wealth fund is seeking to boost tourism to the kingdom per the Vision 2030 initiative.
The Saudi Public Investment Fund unveiled another tourism project Monday.
The Diriyah project will seek to boost tourism to the eponymous city. The project specifically aims to create partnerships with the local private sector, build new hotels and entertainment facilities, create jobs and improve quality of life in the region, among other things, according to a press release.
Diriyah, located outside of Riyadh, includes the Turaif district, which is a UNESCO World Heritage Site. This area, known for its mud-brick structures, served as the first capital of the House of Saud in the 18th century.
The project is thus focused on cultural tourism. The Public Investment Fund described Diriyah as “where the authenticity of Saudi heritage can be celebrated.”
