On July 1, Al-Monitor published an article I wrote commenting on how similar the AIDS cure lie is to the propaganda of the Muslim Brotherhood leadership that tirelessly echoed through their far-reaching media network. The following day, the official Freedom and Justice website, which remains active after the shutdown of their newspaper, published a misleading translation of the story and shared it thousands of times on its social media pages.

This incident is a microcosm of the Muslim Brotherhood media's performance since their powerful rise in the aftermath of Hosni Mubarak's resignation in 2011. In fact, many Egyptians, including myself, believe that the Muslim Brotherhood media apparatus is responsible for a great part of their catastrophic losses, the general chaos in Egypt and in different incidents has blood on its hands.

Soon after Mubarak's resignation in February 2011, the Muslim Brotherhood not only took to the front lines of the political arena, but also surrounded itself with a rabid assault line of newspapers, satellite channels and social media activities. By November of the same year, every corner of Egypt's media world had someone cheering in support of the 85-year-old organization and they won an overwhelming 47.5% of the first post-revolution parliament.

With Mohammed Morsi's rise to power in June 2012, the Muslim Brotherhood's media apparatus became too aggressive for its own good: It gradually became self-destructive.