Observers are shocked. They do not understand as they watch millions of Egyptians marching in protest, in every major city in Egypt, against President Mohammed Morsi. In Cairo alone, some estimated the number of protesters to be 5 to 7 million. That is roughly a quarter to a third of the capital’s population. The crowds on June 30 may have been part of the largest political protest in history.

Political analysts are baffled. Egyptians put up with the fraudulently elected Mubarak for 30 years, but now seek the departure of the democratically elected Morsi after only one year? Did they expect the man to have a magic wand that would allow him to solve all of Egypt's economic problems with a single stroke?

It's not the economy, stupid. It is not just about the fuel shortages, power outages, deteriorating economy or soaring prices. Western media rarely, if ever, mention the Muslim Brotherhood's assault on Egyptian identity, culture and way of life as a core cause of protests. Could something so intangible motivate such massive demonstrations?

The reality is that culture is much more tangible than one may think at first glance. Restrictive cultural policies affect education, art, newspapers, television programs, books, academia, laws, dress, food and beverages, sports, management of antiquities and cultural heritage, tourism and public holidays. These are tangible things that impact people’s daily lives. When experiencing an abrupt change in aspects related to their self-image or the way their children are being brought up, people may panic and react quite strongly. Egypt might be experiencing one of these instances more than anything else.