“Each of our bloggers mirrors a specific group within this age profile. Therefore, the site is a looking glass of the generation,” said Tal Wolkowitz, a young entrepreneur who together with another entrepreneur, Yael Monrov, founded the maVeze site — a platform of blogs and content geared to the Y Generation (aged 20 to 35). Yael and Tal will celebrate the two-year anniversary of the site this summer.

“The site is very heterogeneous,” said Wolkowitz. Monrov added: "We have people from the right and the left, from the city and the periphery, we have straights and homosexuals and lesbians. Our entire society is represented here.”

There are 300 bloggers writing for a site that went up in August 2012 with about 100 writers. They claim that the number of unique visitors to the site every month is well into the six digits. The surfers search to read content that interests them: love, couple-hood, studies, work, money, culture, leisure time and politics, too.

The Y Generation is viewed as the future of the state, but, on the other hand, people tend to dismiss it as a generation that has lost its way. According to Wolkowitz and Monrov, the truth is somewhere in the middle: It's possible that this generation is blazing a meaningful trail, but one that differs greatly from the path that was originally designated for it.