LIV Golf president not 'hung up' on paying for TV air-time
The disruptive new LIV Golf circuit could pay for TV coverage temporarily as it tries to build a long-term presence, its president told AFP, adding that the tour's Saudi backers were looking a decade ahead or more.
LIV, whose luring of top players with record purses has enraged golf's establishment, is currently on a "roadshow" of US and international broadcasters, president and chief operating officer Atul Khosla said at the Jeddah Invitational.