![Menna Ayman, Salem Massalha, Shehab el-Dien, Alban Menonville, and Nader Meleika members of the Egyptian startup business, Bassita, work at their office in Cairo on April 12, 2016.
Bassita, which means "simple" in Arabic, is harnessing the growing Internet penetration in the country and raising funds through social networking campaigns. It posts photos and videos of micro-development projects, and sponsors undertake the funding once a certain number of shares and "likes" are raised.
/ AFP / KHALED DESOU](/sites/default/files/styles/article_header/public/almpics/2020/08/GettyImages-523646180.jpg/GettyImages-523646180.jpg?h=a5ae579a&itok=9g06bgMD)
Azza Guergues is a multimedia journalist based in Cairo. She has worked for local websites and international newswires and holds a master's degree in digital journalism from Goldsmiths, University of London. She writes about women, politics and digital media for social change. On Twitter: AzzaGuergues
![Menna Ayman, Salem Massalha, Shehab el-Dien, Alban Menonville, and Nader Meleika members of the Egyptian startup business, Bassita, work at their office in Cairo on April 12, 2016.
Bassita, which means "simple" in Arabic, is harnessing the growing Internet penetration in the country and raising funds through social networking campaigns. It posts photos and videos of micro-development projects, and sponsors undertake the funding once a certain number of shares and "likes" are raised.
/ AFP / KHALED DESOU](/sites/default/files/styles/article_header/public/almpics/2020/08/GettyImages-523646180.jpg/GettyImages-523646180.jpg?h=a5ae579a&itok=9g06bgMD)