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From fields to clouds: the Middle East's bid for the digital economy

In recent years, the Middle East has made efforts to capitalize on the massive long-term upside of the digital economy. This new Pro Trend Report takes a deep dive into those efforts and if they'll pay off.

A picture taken in the Saudi Red Sea coastal city of Jeddah on July 14, 2022, ahead of a visit by the United States' president to the desert kingdom, shows hosts and journalists during a presentation on the Saudi Green Initiative, which also includes goals for tree-planting and reducing emissions. - (Photo by Amer HILABI / AFP) (Photo by AMER HILABI/AFP via Getty Images)

April 2023 Al-Monitor PRO Trend Report 

3540 words

 

Introduction

Glimpses of the frenetic activity of the tech industry in the Middle East are becoming all the more common as countries in the region move forward with their plans to foster the development of their digital economies.

Egyptian super-app MNT-Halan, which provides everything from fintech to delivery and ride-hailing services, announced in February that it was on course to becoming the latest unicorn in the Middle East as it approached a valuation of over $1 billion.

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