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Saudi Arabia set to outpace Egypt, UAE in gaming market growth

Saudi Arabia is becoming an attractive investment destination for gaming and esports companies and, along with UAE and Egypt, is forecast to generate $3.1 billion in gaming revenue by 2025.

People attend the International E-Sport Gamers forum "Next World", in the Saudi capital Riyadh, on September 7, 2022. - Much like with Formula One and professional golf, Saudi Arabia, the world's biggest oil exporter has in recent years leveraged its immense wealth to assert itself on the eSports stage, hosting glitzy conferences and snapping up established tournament organisers. (Photo by Fayez Nureldine / AFP) (Photo by FAYEZ NURELDINE/AFP via Getty Images)
To:

Al-Monitor Pro Members

From:

Matthew Gardell

Middle East Researcher and Analyst 

Date:

May 17, 2023

Bottom Line:

The fast-growing Middle East gaming market is drawing the attention of policymakers and investors, and nowhere is this more evident than in Saudi Arabia. The country's Public Investment Fund (PIF) recently pledged $38 billion to develop the local gaming industry. Just this week, it increased its stake in American gaming company Electronic Arts (EA) by 55%. Earlier this month, PIF-backed Savvy Games Group announced a flurry of partnerships and acquisitions, including a $265 million investment in Chinese esports company VSPO and buying US-based game studio Scopely for $4.9 billion. The kingdom is seeking to become a global hub for the gaming industry by 2030. Saudi Arabia’s large youth population and high levels of digital access make it an attractive investment destination for gaming and esports companies. As the industry experiences high levels of growth in the coming years, it should play an increasingly important role in the kingdom’s development strategy even in the face of regional competition from the UAE and Egypt.