Green-tech demand to unlock more deals for Israel in Middle East

Al-Monitor Pro Members

David Rosenberg

Israeli reporter specializing in business, economics and politics

June 9, 2023

Israeli companies offering solutions to climate change, as well as the growing scarcity of land and water, are poised for unprecedented growth opportunities. Building on expertise developed to address limited land and water resources at home, Israel hosts hundreds of green-tech companies, ranging from industry veterans to startups. That expertise is being leveraged under a tie-up announced in May between Israeli water supplier Mekorot and Microsoft to make water-usage data available in real-time to startups and researchers. Israel’s green-tech market opportunity comes as the Biden administration renews America’s commitment to combating climate change and Europe seeks to wean itself off Russian fossil fuels. In addition, a new market has opened up in the Gulf, where governments aim to reduce their carbon footprints and address water scarcity and related issues. Globally, demand for technology-based solutions is becoming increasingly urgent as climate change impacts are emerging more quickly than expected.