Algeria ready to deliver e-commerce growth

Al-Monitor Pro Members

Samuel Wendel

Senior Market Research Analyst, Al-Monitor

July 15, 2023

A new strategic partnership has African e-commerce giant Jumia expanding in a market where signs increasingly point to growth potential: Algeria. In July 2023, Jumia revealed it was collaborating with the Algerian delivery company Nord et Ouest Express to create 50 new collection points across the country of 45 million people. The move arrives as Algeria is forecasted to be the fastest growing e-commerce market in the Middle East and North Africa (MENA) in the coming years, potentially more than doubling in size to reach a market value of $4.5 billion by 2026. That’s positioning companies and startups alike to pursue untapped opportunities in a country long billed as a “closed economy.”