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Analysis

Global brands still can’t shake Israel boycotts hitting Starbucks, McDonald’s

Consumer backlash continues hitting the bottom line of multinationals as the Gaza war nears the one-year mark.

Pro-Palestinian activists and supporters wave flags and hold placards along with a Guy Fawkes mask as they walk past a McDonald's during a protest in central London on March 30, 2024, calling for a cease-fire in the Israel-Hamas conflict.
Pro-Palestinian activists and supporters wave flags and hold placards along with a Guy Fawkes mask as they walk past a McDonald's during a protest in central London on March 30, 2024, calling for a cease-fire in the Israel-Hamas conflict. — BENJAMIN CREMEL/AFP via Getty Images

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