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Analysis

What does Jon Rahm’s move to Saudi-funded LIV Golf mean for PGA Tour merger?

The star golfer’s move could spur the PGA Tour to move faster in the merger talks with its Saudi-backed rival ahead of the Dec. 31 deadline.

South African golfer Charl Schwartzel plays a last shot on the 18th hole during the third and final day of the LIV Golf Invitational Series event at The Centurion Club in St Albans, north of London, on June 11, 2022.
South African golfer Charl Schwartzel plays a last shot on the 18th hole during the third and final day of the LIV Golf Invitational Series event at The Centurion Club in St Albans, north of London, June 11, 2022. — ADRIAN DENNIS/AFP via Getty Images

Spanish golfer Jon Rahm confirmed on Thursday evening that he is joining the Saudi-funded LIV Golf, a major shakeup in the golf world that strengthens the league’s position ahead of the looming deadline to merge with the rival PGA Tour.

Rahm announced in a photo post on the X platform alongside LIV Golf CEO Greg Norman that he is “proud” to join LIV, describing the league as “something new that is bringing growth to the sport.”

Rahm’s deal to join LIV is worth approximately $500 million, according to reports.

LIV Golf, backed by the Saudi Public Investment Fund, launched last year as a competitor to the PGA Tour. LIV has lured away many of golf’s top stars like Brooks Koepka and Phil Mickelson with contracts reportedly worth hundreds of millions of dollars. LIV Golf has been criticized by some observers over Saudi Arabia’s human rights record, as well as Riyadh's alleged involvement in the 9/11 attacks.

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