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Luxury brands court Middle East with Ramadan collections

A woman walks past an Armani shop in the Mall of the Emirates in Dubai
— Paris (AFP)

With flowing kaftans, fluid separates and glamorous maxi dresses, Western luxury fashion brands are increasingly targeting the monied Middle Eastern market with Ramadan capsule collections.

"You're about to be the best-dressed person at every iftar and suhoor that you attend," declared Cosmopolitan Middle East magazine earlier this month in a Ramadan fashion spread, referring to the meals before and after the daily fast during the Muslim holy month.

Top luxury brands from Louis Vuitton to Versace have rolled out handbags and shoes, sunglasses and clothing that varies between sober pastels, florals and embroidered prints.

Gucci's 2023 Ramadan collection, "Nojum" (meaning stars), is inspired by the night sky, featuring deep purples and daywear options for men.

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