Skip to main content

Dior showcases fashion in shadow of Egypt's pyramids

Models are seen against Egypt's Giza Pyramids at show by French fashion house Dior
— Cairo (AFP)

French fashion house Dior on Saturday held its first show at Egypt's ancient Giza pyramids, presenting its 2023 fall men's collection in the shadow of the millennia-old tombs.

Dwarfed by the vast Giza necropolis -- their imposing ridges illuminated by white light for the show -- models showcased the collection titled "Celestial".

Saturday's show was the second by a European fashion house to use Ancient Egyptian heritage sites as a backdrop this year.

In October, Italian designer Stefano Ricci showcased his most recent collection at the Temple of Hatshepsut in Luxor.

Egypt's Giza necropolis, just west of the capital Cairo, has in recent years played host to ever-grander events, including pop concerts and contemporary art exhibitions, as the North African country seeks to project a revitalised image to draw in new tourism and business.

Media entrepreneur Amy Mowafi said events like Dior's "put Egypt on the map as a new hub for creativity and design" where creators can draw on "seven thousand years of inspiration."

Join hundreds of Middle East professionals with Al-Monitor PRO.

Business and policy professionals use PRO to monitor the regional economy and improve their reports, memos and presentations. Try it for free and cancel anytime.

Free

The Middle East's Best Newsletters

Join over 50,000 readers who access our journalists dedicated newsletters, covering the top political, security, business and tech issues across the region each week.
Delivered straight to your inbox.

Free

What's included:
Our Expertise

Free newsletters available:

  • The Takeaway & Week in Review
  • Middle East Minute (AM)
  • Daily Briefing (PM)
  • Business & Tech Briefing
  • Security Briefing
  • Gulf Briefing
  • Israel Briefing
  • Palestine Briefing
  • Turkey Briefing
  • Iraq Briefing
Expert

Premium Membership

Join the Middle East's most notable experts for premium memos, trend reports, live video Q&A, and intimate in-person events, each detailing exclusive insights on business and geopolitical trends shaping the region.

$25.00 / month
billed annually

Become Member Start with 1-week free trial

We also offer team plans. Please send an email to pro.support@al-monitor.com and we'll onboard your team.

What's included:
Our Expertise AI-driven

Memos - premium analytical writing: actionable insights on markets and geopolitics.

Live Video Q&A - Hear from our top journalists and regional experts.

Special Events - Intimate in-person events with business & political VIPs.

Trend Reports - Deep dive analysis on market updates.

All premium Industry Newsletters - Monitor the Middle East's most important industries. Prioritize your target industries for weekly review:

  • Capital Markets & Private Equity
  • Venture Capital & Startups
  • Green Energy
  • Supply Chain
  • Sustainable Development
  • Leading Edge Technology
  • Oil & Gas
  • Real Estate & Construction
  • Banking

Already a Member? Sign in

Start your PRO membership today.

Join the Middle East's top business and policy professionals to access exclusive PRO insights today.

Join Al-Monitor PRO Start with 1-week free trial