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What brings the end of tulip era in Turkey's tourism campaign?

Turkey has used a tulip logo in its national branding for nearly two decades, but it signaled that a new symbol may be needed next year.
Tulips, with the Byzantine-era monument of Hagia Sophia in the background, are pictured at Sultanahmet square during the 12th Tulip Festival in Istanbul, Turkey, April 22, 2017. REUTERS/Murad Sezer - RC1886DA2540

One of the first actions of Turkey’s Ministry of Culture and Tourism in 2019 will be to choose the new symbol of Turkey to replace the long-standing tulip, the emblematic flower of the Ottoman Empire.

The ministry announced last month an advertisement tender to promote the country's tourism abroad and rebrand Turkey. They announced on their website that interested parties need to submit their bids to the Turkish authorities by Jan. 4, 2019, and the tender will start Jan. 8.

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