Egyptian producers turn to best-sellers to boost Ramadan ratings
Two of Egypt’s recent soap operas are based on the country's well-known novels whose sales have increased in turn due to TV drama.
When it comes to drama, leave it to Ramadan to stiffen the competition between producers, directors and TV channels that try to lure the public with popular actors or sumptuous settings.
This year’s ace, however, is literary novels, as producers turn best-sellers such as Bahaa Taher’s award-winning novel “Sunset Oasis” and Ihsan Abd al-Qudus’ “The Sun Will Never Set” into successful soap operas.
