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The Egyptian Consumer Protection Agency (CPA) decided earlier this month to ban certain TV ads by Juhayna Dairy Products, Al-Ahram Beverages Co., and Cottonil and Dice underwear companies, saying the ads are immoral or designed to deceive children.
Some members of the advertising industry say the action isn’t warranted and is based on nebulous concepts of what “moral” means. A draft law wending its way through the legislative process could help address that objection.
