CAIRO — Egyptian creative community hub Tutera announced the launch of the first phase of Metatut, the first Egyptian city entering the metaverse, an immersive virtual environment. It is the largest project and the first of its kind developed in this field in Egypt, in cooperation with Cube Consultants, a Cairo-based architectural visionary studio.

Ashraf Abdel Mohsen, chairman of the board of directors of Tutera, told Al-Monitor that the metaverse is now arousing the interests of major countries and international companies, as it will shape the future of the world in all fields.

“There is no doubt that it will completely change the way in which people live in our contemporary world. Countries that will not be able to deal with that reality and understand its challenges will fall behind, which confirms the importance of investing in the metaverse,” he said. “Therefore, we launched the virtual city of Metatut to reflect the strength and history of the Egyptian civilization.”

The idea of the city of Metatut is to bring back King Tutankhamun, who ruled from 1333 B.C. until his death in 1323 B.C., to continue his dream for Egypt and its people in another time in the virtual world and built a virtual city, to bring back the spirit of ancient Egyptian civilization in a modern and futuristic theme.