TikTok Israel is expanding its activities and reaching out to startups. The company called for Israeli startups in the business-to-consumer/direct sales, or B2C, sector to participate in a new eight-week program that will provide the young companies with tools to achieve growth on the billion-user platform. A pilot of the program started earlier this year.

Participating startups will obtain guidance, help in creating content tailored to the platform and access to the TikTok content creator community as well as data on trends among various populations

TikTok set three conditions for eligibility. One is that the startups be backed by an Israeli VC fund. Another is that they practice paid-performance-marketing as their main engine for growth meaning that marketers are paid only after goals are gained. The third condition is that the companies have not previously paid to advertise on the platform.  

Among the companies that have joined or completed the program are WoodSpoon, Finaloop, Lumen, Antidote Health, Lin Health, Worthy, Augmented Intelligence, Upright, Woojer and Bookaway.