Skip to main content

Citroen accused of promoting sexual harassment with Amr Diab ad for SUV

The Egyptian pop star takes a picture of a woman seemingly without her permission in the commercial.

Amr Diab
Amr DIab performs during MDLBEAST SOUNDSTORM 2021 on Dec. 19, 2021 in Riyadh, Saudi Arabia. — Neville Hopwood/Getty Images for MDLBEAST SOUNDSTORM

A French automobile manufacturer is being slammed on social media for its recent commercial featuring Egyptian singer Amr Diab. 

Citroën’s YouTube page for Egypt released a video on Dec. 3 for its C4 X sport utility vehicle. The video shows Diab driving the luxury SUV. At one point, he slams on the brakes to avoid hitting a woman who is crossing the street. The woman appears scared and glares at Diab. The singer then pushes a button on the vehicle’s rearview mirror, which sends a picture of the woman to his phone. With Diab’s music playing, he is subsequently seen driving and holding hands with the same woman. The video has more than three million views. 

The commercial is being criticized on Egyptian social media. Egyptian actress Rosaline Elbay tweeted Citroen Tuesday, accusing the company of promoting sexual harassment of women. 

“Hi @Citroen this is sexual harassment. You know. The crime?,” Elbay tweeted. 

SUBSCRIBER EXCLUSIVE

Continue reading this exclusive analysis

Original reporting and analysis unavailable elsewhere. Subscribe to AL-MONITOR to read this story and access everything we publish