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Secular Turks mock government’s appropriation of care-free lifestyles in Istanbul promo video

The negative responses highlight what secular members of Turkish society perceive as the government’s interference in their lifestyle choices.

A picture taken on April 24, 2020, shows the Blue Mosque square with the Hagia Sophia museum in the background.
A picture taken on April 24, 2020, shows the Blue Mosque square with the Hagia Sophia museum in the background on the first day of Ramadan during a 4-day lockdown as the country adopts measures to curb the spread of the COVID-19. — OZAN KOSE/AFP via Getty Images

ISTANBUL — A slick promotional video for Istanbul from the Turkish government has provoked a wave of scorn and mockery for presenting an image of the city at odds with the ruling party’s vision for the country.

The one-minute film, titled “Istanbul Is the New Cool,” features chicly dressed twenty-somethings strutting and dancing around the city’s near-empty streets to an upbeat soundtrack.

Taking in sights such as Hagia Sophia, Galata Tower and the Grand Bazaar, the video’s actors snack on fish sandwiches, take a ride on a Bosporus ferry and sit down for dinner overlooking one of Istanbul’s iconic bridges.

There is even an unexplained shot of ballet dancers performing in a public square.

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