RAMALLAH, West Bank — A new shopping center in the Atarot Industrial Zone, between Ramallah and Jerusalem, has Palestinians grappling with how to respond to it. Atarot Mall, built by the Israeli supermarket magnate Rami Levy on the western side of the separation wall, is promising high-quality goods at low prices and jobs for Jews, Muslims and Christians. Many, however, see the mall as a threat to Palestinian-owned shops in East Jerusalem and have called for Palestinian merchants and consumers to boycott it. 

The shopping center, inaugurated Jan. 11, is part of a chain that also has branches in Israeli settlements on the West Bank and in Jerusalem. What differentiates the Atarot branch is its location on Route 60, the highway that separates the northern and southern parts of the West Bank and is used by Palestinians as well as Israeli settlers. Also of note is that Palestinian merchants from Jerusalem have purchased or rented space in the mall, which will have a reported 50 stores.

The shopping center embodies Levy’s policy of promoting economic coexistence and normalization between Jews and Arabs. He has pursued these policies through Rami Levy Hashikma Marketing, Israel's third largest supermarket chain, which hires Muslim, Christian, and Jewish workers and caters to both the Arab and Jewish communities.

In an article and video posted Nov. 20, 2017, to the website for Coordination of Government Activities in the Territories (COGAT), Levy said, “In Judea and Samaria we have four branches. … I think that coexistence needs to come from here. To show that it is possible to live together, to work together, and serve each other in a fair and moral way.”