Mercedes-Benz to breathe new life into Egypt's automotive market
Mercedes-Benz has announced plans to establish a new assembly plant in Egypt after a four-year absence in the country.
After many discussions with the Egyptian government, major German car producer Mercedes-Benz announced Jan. 18 that it will establish a new assembly plant in Egypt. The resumption of operations follows an almost four-year absence from the Egyptian market.
Bearing in mind the surge in both local and imported car prices in Egypt over the past few years due to the devaluation of the Egyptian pound, there is a heated debate regarding the impact of the move on the local automotive market as well as the reasons behind the Egyptian government's eagerness to bring back Mercedes-Benz.
According to the announcement, the passenger car assembly is to be built by a local business partner in close collaboration with the Egyptian government.
“Egypt is an attractive and competitive location for production and supporting logistics. With the planned local assembly we are confident to be able to expand our market position,” said Markus Schäfer, a member of the Divisional Board of Mercedes-Benz Cars, Production and Supply Chain.
