They ride fast cars, trot between luxury villas, travel in style and marry supermodels in dream weddings — all of which is followed by thousands on Instagram. Iran’s “aghazadehs” — the half-admiring, half-pejorative moniker meaning "children of influential figures" given to the offspring of the country’s political and bureaucratic elite — have dominated the summer’s agenda in the country. Finally, a social campaign with the hashtag #Where_is_your_kid? demands that elites account for just what their kids have been up to and how at a time when the ordinary people struggle to make ends meet.

The campaign began after the Aug. 8 impeachment of Minister of Cooperatives, Labor and Social Welfare Ali Rabiei. During the impeachment proceedings, parliament member Mohammad Reza Pourebrahimi attacked Deputy Speaker Masoud Pezeshkian as he came to Rabiei’s defense, pointing out that Pezeshkian’s daughter worked at Jam Petrochemical Company, which is affiliated with the Ministry of Cooperatives, Labor and Social Welfare, and accused her of relying on rentierism for her position.

Some ministers dutifully obliged the public’s demand. Minister of Culture and Islamic Guidance Seyyed Abbas Salehi tweeted on Aug. 11 that he has two sons and one daughter; his oldest son does not have a permanent job and is involved in research, his younger son just graduated from university and his daughter is in elementary school. Salehi was followed by Foreign Minister Mohammad Javad Zarif on Aug. 12, who said that he has two children, both of whom are married and live in Tehran with their families, and that neither has a government job.

They were followed by Rouhani’s special assistant for citizenship rights, Shahindokht Molaverdi, who tweeted on Aug. 13 that she has two daughters, one of whom has a master’s degree in English and does not have a permanent job, and another who has studied art and is completing a professional jewelry-making course.