CAIRO — Sharm el-Sheikh, once known as the crown jewel of Egypt’s tourism sector, has become, in the last few years, a hopeless case where all tourism campaigns seem to fail.

The most recent of such flops are the efforts of the Ministry of Culture and Ministry of Tourism to attract tourists to Sharm el-Sheikh through festivals, such as the Sharm el-Sheikh Film Festival (SHAFF), whose second edition took place March 3-9, and the Sharm el-Sheikh International Theater Festival for Youth, planned for April 1-9. But with the film festival concluded in early March and the youth theater festival about to start, it looks unlikely that either will give the kiss of life to the once-popular city on the Red Sea.

Only five years ago, the city of Sharm el-Sheikh was the most prominent destination for tourists in Egypt. But tourism revenue took a nosedive following the Russian plane crash in the Sinai Peninsula in October 2015. Russia and other countries banned their airlines and tourists from traveling to Sharm el-Sheikh. A statement by Russia said that an act of terrorism had caused the plane crash. Egypt’s tourism-generated revenue was estimated at $6.1 billion in 2015, compared to $7.5 billion in 2014. Revenue continued to decrease in 2016, to $3.4 billion.

This year, the Ministry of Tourism has put special efforts in SHAFF, to ensure large media coverage and a star-studded attendance from Egyptian and international actors.