Egypt’s state broadcaster is attempting to confront an uptick in popular anger, which primarily stems from rising prices. A series of TV ads have been designed to promote the accomplishments of both the government and President Abdel Fattah al-Sisi over the last three years.

These ads, which are broadcast on a daily basis, have included snapshots of national projects such as the new Suez Canal. They have also highlighted images of the crises that the average Egyptian has had to overcome, such as the long lines to buy bread or the sudden cuts in electricity. They also note the return of security and stability to the streets.

These advertisements are not the first time an ad campaign has aired on Egyptian television to tout the achievements of the state. For example, on the anniversary of the June 30 Revolution that ousted former President Mohammed Morsi, various programs and dramas were interrupted with announcement breaks that included scenes from the dedication of various national projects, like the Port Said expansion project, the El Daba’a nuclear project, the digging of a new canal to expand the Suez Canal and the 1.5 million feddan agricultural project, among others.

On the two-year anniversary of Sisi assuming the presidency, Egyptian state TV broadcast a short film titled “Egypt at Two Years.” It was shown on a number of private channels, as well as state TV, along with promotional advertisements for the ruling regime’s achievements at that time. However, the question remains: Do these advertisements, which promote the state’s accomplishments, truly resonate with the ordinary citizen? Will they succeed in soothing the Egyptian street’s anger over price increases and in the midst of controversy and polls on social media and news sites about the candidacy of Sisi for another term?