For every embarrassed person who has walked into a grocery store or pharmacy in Lebanon and bought a few extra things so the cashier didn't think condoms were the trip's sole purpose, there's now a way to avoid this predicament: Order online in bulk.

Yalla Condoms, launched just over a week ago, is an entrepreneurial venture concocted by two Lebanese 20-somethings during a party in Beirut. Based on their perception of wide Lebanese discomfort when buying condoms, they decided that what the country needed — and what they could provide — was a discreet way to provide a vast array of condoms, lubricants and various sex-related accessories. It would enable the masses to practice safe sex and broaden their horizons, all in one place. In a society where the neighborhood pharmacy may be owned by the family’s landlord, not having to go endure the awkward dance of buying contraceptives — particularly nontraditional ones — such a service is appealing to many.

Yalla Condoms co-founder Zadi Hobeika owns an advertising agency in Lebanon, but he has lived abroad most of his life. He left Google Dublin to return to Lebanon, seeking new challenges in his career. He is startlingly tall and perpetually vacillates between mock seriousness and laughter. It's immediately clear that Hobeika and his business partner, Robert Tabet, are having fun with their new venture.