New Fast-Food Chicken Franchise Opens in Algeria
Chicken Cottage, a popular British competitor to the US' KFC chain, is a stark contrast to most similarly priced restaurants in Algiers.
ALGIERS, Algeria — There are no golden arches, no coffee-selling mermaids and no burger-grilling royalty in Algeria's bustling capital. There is now, however, a Chicken Cottage, the only franchise restaurant to see the light of day in a land of abundant oil and gas wealth.
Brightly lit and sparkling clean, the atmosphere of Chicken Cottage — a popular British competitor to the US KFC fried chicken chain — is a stark contrast to most other similarly priced restaurants in the capital.
The franchise's different approach has brought Algerians in droves since it opened this year.
“The customer service is better. I like that if you don't like something, they give you your money back or another sandwich. I like that culture,” said one customer on a busy evening. Hamza Terfani, a 24-year-old Algerian-Scottish entrepreneur, had the idea to bring the franchise to his home country while eating with friends in the local Chicken Cottage in London, where he lives.
