On the eve of his trip to New York, Iran’s President Hassan Rouhani continued his charm offensive, publishing an op-ed in the Washington Post Friday urging world leaders to "seize the opportunity presented by Iran’s recent election" and his "mandate" for "prudent engagement."

“To move beyond impasses, whether in relation to Syria, my country’s nuclear program or its relations with the United States, we need to aim higher,” Rouhani wrote in the Post. “Rather than focusing on how to prevent things from getting worse, we need to think — and talk — about how to make things better.”

Rouhani’s push for dialogue on both regional and nuclear issues came as the White House continued to assert US willingness for direct talks.

“We have heard a lot in the world from President Rouhani’s administration about its desire to improve the government of the Islamic Republic of Iran’s relations with the international community,” White House spokesman Jay Carney said at the White House press briefing Thursday. “And President Obama believes we should test that assertion, and we are and we will do that.”