Israel-Hamas war looms over Saudi Arabia’s big bets on sports, entertainment and tourism
![JEDDAH, SAUDI ARABIA - NOVEMBER 25: Fans of Al Ahli support they team during the Saudi Pro League match between Al-Ahli SFC and Al-Shabab at Prince Abduallh Al Faisal stadium on November 25, 2023 in Jeddah, Saudi Arabia. (Photo by Yasser Bakhsh/Getty Images)](/sites/default/files/styles/article_hero_medium/public/2023-11/GettyImages-1802265754.jpg?h=a5ae579a&itok=qVXo9Gys)
Al-Monitor Pro Members
Samuel Wendel
Senior Market Research Analyst, Al-Monitor
Nov. 25, 2023
News surfaced Nov. 3 that Saudi Arabia is pursuing a $5 billion investment into cricket—potentially a landmark bet on the sport’s global growth and popularity. Days earlier, the kingdom was anointed presumptive host for the 2034 World Cup, a massive breakthrough for Riyadh’s ambitions to become a global sports powerhouse. During a year dominated by disruptive Saudi sports investments, such developments should only have fueled more hype and headlines, but the Israel-Hamas war has largely overshadowed that buzz. The specter of regional conflict is stealing the spotlight away from Saudi Arabia, a snapshot of a larger blow to Riyadh’s ambitions, which rely heavily on using sports, entertainment and tourism to help rebrand the kingdom’s image, amass soft power and drive economic diversification — a multi-billion dollar push that could now struggle to generate expected returns.