An organization comprising hundreds of disabled Israeli army veterans on June 4 placed large signs in front of McDonald’s restaurants in Tel Aviv similar in look to the warning signs posted at the crossings from Israel into the West Bank and Gaza. “Attention, Israelis! The area in front of you is Area M [a reference to Areas A and B of the West Bank] — an area under the control of a company that boycotts parts of the State of Israel. Anyone entering this area supports this boycott.” Many Israelis posed for photos next to the signs.
The campaign against the world’s largest fast food chain follows a demand by Yossi Dagan, chair of the Samaria Regional Council in the West Bank, to the ministers of finance and transportation, to prevent McDonald’s from competing in a tender to run a franchise at Ben Gurion International Airport because the company refuses to open restaurants in West Bank settlements.
