Maha Mohamed noticed very early in life that her darker complexion stopped some of her peers from playing with her. At first, she did not take this seriously. But as she grew older, the discrimination became too clear despite denials of her family and the society she lived in that this was not the case.
Then, Mohamed, who is of Nubian origin, decided to turn the spotlight on how dark-skinned women struggle with discrimination in their daily lives in Egypt, and the No Color photo campaign that shows 10 dark-skinned girls wearing white while in the sea materialized.
