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Egypt earmarks $68 million to promote tourism

Egypt has awarded a major advertising agency a multimillion-dollar project to promote Egypt abroad in the hopes of boosting tourism following the security crises that have hurt the industry over the past few years.
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CAIRO — Tourism is beginning to pick up in Egypt. To encourage greater and faster growth, the country is awarding a $68 million, three-year contract to New York advertising agency J. Walter Thompson Co. (JWT) to run a public relations campaign in 27 markets around the world.

The Egyptian Ministry of Tourism announced the contract on Aug. 23. JWT had promoted Egypt before the outbreak of the revolution in January 2009. Since then, the country has been relying on the ministry's offices for promotion.

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