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Israeli beer company to consumers: 'Be thankful you're a man, and have yourself a drink'

Organizations for gender equality call for the boycott of Israeli companies that feature chauvinist ads and commercials, but the public uproar actually generates interest in these products and ultimately increases their sales.
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Every year on International Women’s Day, the Women’s International Zionist Organization releases its "Badge of Shame for the Most Sexist Advertisers," a listing of the five most offensive ads to women that appeared in the preceding year. This year’s list in February included such iconic Israeli brands as Castro Clothing and Elite’s Turkish Coffee.

“Their advertisements follow an offensive, old-school approach to advertising, which claims that a woman’s body is a tool that can be used to push products and a means to satisfy men,” the judges said, explaining their choice of one particular product on the list [Carolina Lemke eyewear].

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