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Israel's new rules for social media in politics

The social network revolution, combined with the 2011 social protest and increased transparency in politics, have pushed aside veteran politicians in favor of fresh senior politicians such as Yair Lapid, Naftali Bennett and, lately, Moshe Kahlon.
Israel's Finance Minister Yair Lapid (L) and Minister of Economics and Trade Naftali Bennett (2nd L) walk together during the swearing-in ceremony, at the Knesset, the Israeli Parliament, in Jerusalem March 18, 2013. Israeli Prime Minister Benjamin Netanyahu's new governing coalition took office after a parliamentary vote on Monday with powerful roles reserved for supporters of settlers in occupied territory. REUTERS/Baz Ratner (JERUSALEM - Tags: POLITICS) - RTR3F5XP
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It was autumn 2010. Sitting in his tiny Jerusalem office, Shas Party leader Aryeh Deri began heating up the engines as he prepared for his prodigal return to politics. Prime Minister Benjamin Netanyahu, who formed his second government just a year and a half earlier, was enjoying coalition stability and quiet, with the chairman of the Labor Party, Ehud Barak, serving as his defense minister and the chairman of Yisrael Beitenu, Avigdor Liberman, (with 15 seats) as his foreign minister. Shas (with 11 seats), headed by Eli Yishai, controlled the Interior and Housing ministries. The opposition was led by former Minister Tzipi Livni, then the leader of the Kadima Party — the largest party in the Knesset, with 28 seats.

For years, Deri continued to consult with his two good friends, Liberman and former Minister Haim Ramon. Now, however, he started to meet also with other political players and re-established his outstanding relationship with the secular media. Then just 51 years old, he talked about forming a new party that would compete with Shas, even while he planned a takeover of the very party he was forced to leave. Over the course of these endless conversations, he put together imaginary coalitions and examined all sorts of potential political scenarios. In all of these, he played a central role as the leader of a large party.

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