On March 30, Kim Kardashian, an American television personality of Armenian descent, posted two tweets with the hashtag #SaveKessab, which was retweeted over 6,000 times and generated dozens of articles in the English-language press. Another Twitter user commented, “Kim Kardashian is tweeting about #Kassab. [Turkish Prime Minister Recep Tayyip] Erdogan is in trouble now.”
Kardashian’s Kassab tweets were followed by other celebrities, such as the Armenian-American singer Cher. Regardless of how controversial these messages are, we must acknowledge they have reached millions who would otherwise be clueless about the historic Armenian coastal town of Kassab. Located in the northwest of Syria’s beautiful Latakia region, Kassab is a tourist desination situated near the Turkish border.
