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Robocalls Playing Bigger Role In Israeli Elections

Mazal Mualem presents the 2013 model of Israeli elections, where the digital world has driven out the old world of billboards and speeches on town squares.   
Kosher cellular phones, imported and distributed by Israeli Accel Telecom, are displayed at the company's offices in Tel Aviv May 2, 2011. Hundreds of thousands of cellphones, popularly dubbed kosher because they block access to services frowned upon by ultra-Orthodox rabbis, have been operating in the Jewish state for more than five years. Last month, Israel's second largest mobile provider, Partner introduced what it hailed as the world's first Yiddish cellphone, manufactured by Alcatel-Lucent. Picture ta
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The elegant lady sitting next to me on the sofa, waiting for her turn at the local hairdresser in center Tel Aviv, was telling how the night before Bibi had called her. Or, to put it more specifically, she in person — Hanna, who was sitting by my side at the hairdresser — received a call from none other than [Israeli] Prime Minister Benjamin Netanyahu. His voice on the other end was deep as ever and conveyed familiarity, heart-warming against the fierce winter storm raging outside her window.

“Hello, it’s Benjamin Netanyahu speaking,” the voice introduced himself, to her astonishment, going on without pausing: “I am appealing to you, asking for your support in my campaign. Please, give me the strength to go on leading the State of Israel and coping with the challenges facing us.”

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