It's already become a permanent fixture in elections: The ethnic card is being played yet again. It appears to be unavoidable — at some point, there will always be someone who will pull that card from the deck and reawaken all of the gaps and rifts between Mizrahim (Jews of north-African and Middle-Eastern origin) and Ashkenazim (Jews of East European origin) to get voters to the polls and vote the right way.
The technique for creating an ethnic campaign is simple: First, choose a short and catchy slogan such as "recapturing the glory of the past." Then, try to evoke a little of the pain of discrimination felt by the Mizrahim, while tapping into the fury against the elite social groups, and finally, strengthen how closely they identify with those very feelings of discrimination down the generations. At the end of this process, they go cast their ballots.
