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Egyptian designer creates virtual runway for fashionistas at home

COVID-19 restrictions led Egyptian fashion designer Farida Temraz told put on an online fashion show July 20, a first for Egypt.
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CAIRO — For Egyptian fashion designer Farida Temraz, the lockdown period has dealt a heavy blow. She said, “The challenge was great. How can I afford to close my business, without letting this affect my workers?”

Temraz, 29, said she was afraid for her family and her daughter because of the coronavirus pandemic. “This is why I came up with the idea of doing an online fashion show on social media. It was difficult to simply give up on my dream for any reason whatsoever, even a global pandemic. So I figured I would design a practical, appropriate and safe overall that I can wear on top of my outfit to go to work and to dump in the washer when I get back home,” she told Al-Monitor.

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