High Fashion: Is Erbil The Next Dubai?

Article Summary
Beymen, one of Turkey’s leading apparel retailers has opened up a branch in Erbil, northern Iraq, citing the high volume of Turkish-Iraqi trade and rising demand for luxury and designer labels. Eylem Turk reports on turning Erbil into a shopping magnet.

Beymen, one of Turkey’s leading apparel producers and retailers, opened its second outlet abroad in the rapidly developing city of Erbil, in northern Iraq. Beymen CEO Elif Capci said that Erbil Beymen was opened through a partnership with a well-known local businessman, owner of Elegan Construction, Sarp Turanligil.

“Beymen is already a popular brand in Erbil. Above all, there is demand for Beymen Collection but also for  Dolce& Gabbana, Etro, Zegna and Kiton. l will also be marketing world famous brands Gucci, Yves Saint Laurent, Moschino, Fendi and Corneliani,” said Capci.

Capci said that his aim was 10 million TL (USD $5.6 million) in sales. “We have brought our renowned service standards to Erbil by specially training our best sales personnel,” adding that with special exhibits and events the, retailer aspires to be a part of Erbil’s social life.

Capci said that Northern Iraq is rapidly gaining recognition as a vibrant commercial region. Beymen decided to open its branch in Erbil after noting that trade between Iraq and Turkey now stands at approximately  $12 billion.

“In Erbil, you won’t find another store that carries international brands like Beymen does. In this area where per capita income is around $6,000 we believe Beymen will fill an important void. Keep your eyes on Erbil. In the next 3-4 years Erbil will become a shopping magnet like Dubai,” Capci said.

Continue reading this article by registering at no cost and get unlimited access to:

  • The award-winning Middle East Lobbying - The Influence Game
  • Archived articles
  • Exclusive events
  • The Week in Review
  • Lobbying newsletter delivered weekly
Found in: turkey-iraq trade, retail, kurdistan, krg, iraq, erbil, elegant construction, economic, beymen, arbil
Next for you
Sign up for our Newsletter

The website uses cookies and similar technologies to track browsing behavior for adapting the website to the user, for delivering our services, for market research, and for advertising. Detailed information, including the right to withdraw consent, can be found in our Privacy Policy. To view our Privacy Policy in full, click here. By using our site, you agree to these terms.