During London Fashion Week February 2017, Turkish designer Zeynep Kartal made headlines with her "July 15 fashion show," displaying her collection inspired by Turkey's putting down last summer's coup attempt.

Kartal said that she expressed the events of the night of July 15 with fabric; she said influential public figures should not remain silent in the face of the tragedy that took place. 

Her fashion show, held at the Turkish Embassy, is the most recent example of how July 15 has become a political asset for the Justice and Development Party (AKP), which has been portraying how the coup was stopped as a cultural resistance movement of its base. Indeed, the examples are numerous and can be found in almost every aspect of life:

First and foremost, every day pro-AKP newspapers and television channels find a way to mention July 15. For example, the daily Turkiye has a banner on its webpage that says July 15 on the left, has the Turkish flag on the right with the phrase “One nation is writing a legend” in between. When you click on this banner, it takes you to other links about that evening. In each one, a different victim’s story is detailed. The daily Yeni Safak has taken it a step further by setting up a July 15 digital library. The website displays dozens of categories from a detailed timeline of the events, including the Gulen movement, interviews, arrests and the rallies held until mid-August to celebrate national unity.