Skip to main content

Can 'uber for horses' stir up tourism in ancient Egyptian city?

In an attempt to revive the ailing tourism industry, Egypt's government is trying out-of-the-box ideas, such as a ride-hailing app for horse carriages.
Tourists ride on horse carts in the southern city of Luxor December 2, 2010. REUTERS/Asmaa Waguih (EGYPT - Tags: TRAVEL SOCIETY) - RTXVBMW
Read in 

Egypt will soon launch an Uber-like e-hailing mobile application for horse carriages (hantoor) in the country’s tourist city of Luxor and then extend it to other tourist areas as part of efforts to reinvigorate the country's ailing tourism industry.

Through the app, tourists and local customers will be able to order any horse carriage in the city, know the prices, see the portfolio of the carriage’s driver and even rate his performance and that of the whole trip.

Access the Middle East news and analysis you can trust

Join our community of Middle East readers to experience all of Al-Monitor, including 24/7 news, analyses, memos, reports and newsletters.

Subscribe

Only $100 per year.