When a Palestinian barber decided to use fire in his modest beauty salon to style his clients’ hair, the service was immediately controversial. Journalists mocked and misrepresented it. The negativity angered his customers, and their interest in trying the new form of styling only increased.
Ramadan Odwan, owner of the New Look salon in Rafah in the southern Gaza Strip, beautifully straightens and styles hair with the help of a special formula that he and his team developed. The formula contains creams and natural oils that protect the scalp, nourish the hair and shield it from the intensity of the fire.