It remains unknown who started the campaign launched under the Arabic hashtag #Haram-al Khair (Pyramid of Charity), which has taken the social media networks by storm in Palestine. But social media users are participating in the charity campaign nonetheless.
As part of this campaign, people challenge five Facebook friends to share a post saying that they will donate a sum of money depending on the "likes," comments and the number of shares the post gets. Every “like” and share of the post counts for 1 Israeli shekel (about $0.26), while a comment is worth 2 shekels. After 24 hours, the person who created the post will donate the total amount "raised" to a charity organization or a needy family of their choice. He or she will then challenge five friends on Facebook.
