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New ad campaign seeks to empower Egyptian women

A campaign by the National Council for Women hopes to achieve a fundamental change in Egyptian society.
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Egypt’s National Council for Women launched last month a media campaign under the slogan “The Taa' Marbouta is your strength.” In Arabic, a language where words have grammatical gender, the taa’ marbouta is a letter coming at the end of a word to denote femininity.

The campaign features a series of short videos shown on various TV channels, including one showing a young woman who breaks the walls of a prison she is trapped in and manages to get out.

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